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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Do People Still Care About The NHS? We Used Social Data To Find Out

Marketing

By Becky JonesSep 5 2017

...amine the general topics surrounding the mentions online about the NHS. Using topic clouds, I could see a summary of the conversations about the NHS over the past couple of years. At first glance, there is a visible divide in conversation topics: the politics surrounding the NHS, and the staff workin...

blog article

Case Study: AOL Evaluates U.S. Consumer Propensity for American-Made Cars

Marketing

By Hannah TregearJun 21 2017

...merican organization, originally known as America Online. AOL connected over 35 million people to the internet during its early days. In today’s modern world, AOL is focused on delivering mobile-centric, data-enhanced and video-rich experiences across an open ecosystem and a global marketplace. “If y...

blog article

Introducing Benchmark: The Visualization for Better Insights

News

By Phill AgnewMay 29 2018

Let’s say your brand is mentioned online 500 times in a week. Is that good? There’s no way of knowing, because it’s not an insight. You need to benchmark that number against the past, against competitors, and against dozens of other metrics. That used to take hours. It used to involve tricky excel f...

blog article

Guide: Upgrade Your Competitive Intelligence Using Social Data

Marketing

By James LovejoyMay 25 2016

...ne with internet access is fully equipped to take online courses designed by the world’s leading institutions. Britannica has largely been replaced by Wikipedia, allowing anyone with an internet connection to instantly access an immense library of facts and information. In a way, social media has don...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.